Marketing Development Programs
The marketing development curriculum has been designed to specifically meet the needs of the pharmaceutical industry. Subject matter includes: forecasting, market size and attractiveness assessments, strategic market planning, corporate portfolio assessment, marketing research support, and much more. All seminars use a combination of lectures and workshops to help sharpen analytical skills and to apply the learned concepts in practical problem solving situations.
The following management development programs have been attended by more than 9,000 marketing professionals worldwide.
- Tactical Marketing - The Marketing of Pharmaceutical Products (System 100): Simulation Based Seminar
- System 700: A Practical Forecasting Workshop for the Pharmaceutical Industry
- System 300: Principles and Practice of Pharmaceutical Marketing Research
- Strategic Marketing - Advanced Strategies (System 400): Simulation Based Seminar
