Key questions addressed include:
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How to do multi-channel delivery?
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How Interactive Detailing supports closed-loop marketing and sales?
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How to individualize your detailing for any situation and any customer?
You will learn:
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The details of Interactive Detailing
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How it can help you optimise performance
Overview:
This eLearning module teaches the process of Interactive Detailing. eLearners take the role of a medical representative in a simulated case study. Within a first simulation round each eLearner will analyse call reports and decide how to approach each physician during their next sales call, using classical visual aids. The interactive simulation work is followed by an online conceptual session on how to use Interactive Detailing showing how information is automatically gathered and potentially integrated with the latest CRM data. During a second simulation round, each eLearner re-take their decisions, using up-to-date segmented information and interactive tools. The online debriefing highlights improvement and key learning points.
Duration: 1 - 1.5 hours
Agenda:
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Introduction (5-10 minutes)
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Simulation decision (20-30 minutes)
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Conceptual session including debriefing (20-30 minutes)
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Simulation decision retaken (10-15 minutes)
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Conclusion (5 minutes)
NOTE: This eModule will first be available for online registration via our Learning Management System by early 2009.
