Dean Edwards is Director, Client Services for IMS in the Asia Pacific Region with responsibility for all primary market research, training and customized reports for clients in the region. In addition to providing strategic consulting services his team of market research experts manages and conducts a variety of qualitative and quantitative market research surveys supporting decisions on product launch strategies, product positioning, sales force optimization and customer satisfaction. His completed projects span several therapeutic areas, including Hepatitis B, cardiovascular, respiratory, musculoskeletal and pain.
Prior to joining IMS, Dean was Director, Healthcare Consulting, at Interpharma Asia Pacific, and previously held Managing Director roles at both Isis Research and AMI Healthcare.
Dean holds a B.S. degree with honors in Medicinal and Pharmaceutical Chemistry from Loughborough University in the United Kingdom. He is currently the Chairman of the Market Research Society of Hong Kong.
Dean conducts the Why Market Research training program in the Asia Pacific region, a two-day course covering all the basic market research concepts and processes.