Adrian Ghenadenik brings more than 10 years experience in the pharmaceutical industry, gained from management positions in Procter & Gamble in the areas of product and brand management, in both the prescription and OTC markets in Latin America and North America.
Adrian's background also includes working as a Marketing Manager in e-commerce, focusing on strategic marketing and global business planning. Since joining IMS in 2003, Adrian has played a lead role in forecasting consulting having managed projects for in-line forecasting, new product assessments, in-licensing opportunity evaluation and strategic forecasting.
In addition to his consulting activities, Adrian is an instructor for the System 700 management development seminars in both North America and Europe.