Business benefits
Understanding uncertainties around the future market is critical to success today. No business strategy is complete without accurate forecasts but in the absence of formal training in this area, decisions are too often based on inadequate forecasting or even guesswork. While the application of more sophisticated techniques is no guarantee of accuracy, they are nevertheless useful tools for reducing risk, evaluating multiple eventualities, and reaching better informed strategic decisions around market and product development. This two-day course covers a broad range of forecasting techniques that can be applied individually or in combination to form a forecasting plan for any pharmaceutical corporation.
Key benefits for participants
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Learn the principles and techniques of forecasting from the leading industry forecasters
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Understand the processes of “event-based” forecasting and patient-based forecasting
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Gain forecasting skills for new products
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Identify and select the most appropriate technique
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Become familiar with combining qualitative factors into a quantitative forecast
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Detect seasonality and factor its effects
Who Should Attend?
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Product & marketing managers
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Marketing research & Business development analysts and managers
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Regional & National sales managers
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Financial & production managers
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Any manager responsible for the marketing, production or sales of a pharmaceutical product, who requires a basic understanding of forecasting in the industry.
Course Fee
€1700 per participant
A full programme is available to download
