Business benefits
To maximise return on investment in rapidly changing marketplaces, companies must be able to create and implement sound marketing planning processes at global, regional and national level. A good marketing plan will provide a constant reference point for all promotional activities and resource allocation.
This three-day course demonstrates the benefits of having a clear understanding of physician behaviour and attitudes, and the value of possessing the right information to avoid wasting precious resources. It will also give guidance on translating global strategies and investment decisions into local sales results.
Benefits for participants
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Understand the latest techniques in marketing planning
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Learn how to build a solid marketing plan based on market analysis, segmentation and getting inside the mind of the prescribing physician
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Gain practical implementation experience through simulation
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Apply creative techniques to formulate strategy from your analysis
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Explore a case study covering the spectrum of product positioning from developing a positioning statement to determining the media mix
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Turn theory into reality through action planning
Who Should Attend?
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Product managers
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Market research managers
Course Fee
€1700 per participant
A full programme is available to download
