Business Benefits
To maximise return on investment in rapidly changing market places, companies must be able to create and implement sound marketing planning processes at global, regional and national level. A good marketing plan will provide a constant reference point for all promotional activities and resource allocation.
This two-and-a-half day course focuses on advanced marketing concepts and techniques, which will deliver long term success and growth. It examines portfolio management theory and techniques and offers some best practice examples related to the use of alliances in pharmaceutical marketing. The course will also give guidance on understanding the basics of health economics and how this can affect marketing and legislative issues.
Benefits for Participants
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Guarantee a firm knowledge of the foundations of strategic marketing in the pharmaceutical world
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Practice managing a portfolio of products across a number of different countries
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Exchange ideas with expert facilitators as well as with peers from throughout the industry
- Marketing managers
- Experienced product managers
- International brand managers
- Country managers/Senior executives
- Learn practical application of advanced concepts and theories
Course Fee
€3.000 per participant
A full programme is available to download
