Equips you with the key skills you need to manage your sales force effectively.
Business Benefits
As the sales environment becomes more complex,maximising sales force productivity and getting closer to customers are driving success more than ever before. The Senior Sales Management Programme is designed specifically to equip pharmaceutical managers with the key skills they need to manage their sales force effectively. Over the two and half days’ course they can learn the theory, try it out in practice, and benefit from the practical experience of leading international consultants who will constantly challenge their ideas.
Benefits for participants
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Learn the principles of pharmaceutical sales force management, including background and current trends
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Master the techniques for determining ideal salesforce size
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Structure sales forces, including mirrored teams
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Become familiar with successful approaches to segmentation as practiced by the major players
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Learn how to build an effective segmentation framework
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Understand the key success factors for implementing sales management systems, including current and future possibilities
Who Should Attend?
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Country managers
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National sales force managers
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Sales and Business Unit directors
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Sales force effectiveness managers (national & regional)
Course Fee
€3.000 per participant
Full programme available to download.
