Build better segmentation and profiling strategies that help provide more appropriate information to the right prescribers more efficiently.
Business Benefits
In response to the new competitive environment, pharma is pursuing new approaches to market segmentation. Techniques long used by more consumer-orientated industries are being recognised for their value in raising return on investment and providing a competitive edge.
Segmentation and profiling are essential to getting more appropriate information to prescribers more efficiently. This one or one-and-a-half day workshop will open up new possibilities for improving segmentation and profiling practices. It will also facilitate buy-in to internal systems.
Benefits for participants
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Learn how to build a solid segmentation and profiling strategy to provide appropriate information to prescribers
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Develop a simple 5-step approach to better segmentation and profiling
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Sample techniques for better segmentation and profiling that achieves the right coverage and frequency
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Become familiar with industry best practices
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Improve staff management through a deeper understanding of the representative's role
Who Should Attend
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Senior sales force managers
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Sales force effectiveness managers
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Business unit managers
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First-line managers
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Marketing managers
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Product managers
Course Fee
€950 per participant
A full programme is available to download
