Learn core business skills for maximising hospital sales.
Business Benefits
As hospitals exert greater influence over the primary care sector, and specialist-driven products grow in importance, success in the hospital environment is essential to maximise sales potential over the lifecycle of a brand. This course helps participants optimise their hospital sales strategies, and offers practical guidance for building a key account action plan.
Benefits for participants
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Gain the knowledge to analyse a territory using available data
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Be able to analyse a hospital and departments within it
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Learn how to optimise resource allocation and sales effort
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Identify the key players and their responsibilities
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Understand the importance of attitude, prescribing habits and influence networks within hospitals
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Become skilled in building physician level action plans,and setting objectives and priorities
Who Should attend?
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Hospital medical representatives
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First-line hospital sales managers
Course Fee
€850 per participant
A full programme is available to download.
