Course Description
This course is for Dataview users who have taken the Dataview 4.0 Building Queries class and are now ready to explore the more advanced features in Dataview. The user will be instructed on the logic of how Dataview processes the customization features in your more complex reports.
This Course Will Enable You To:
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Formulate and create customized report queries to support complex situation-based market research questions
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Understand how the limit and exclusions features are structured
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Explore further into the Redefinitions and Groupings features
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Identify how the Factor function can be used to customize reported data
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Explore the Selected Segment feature to focus on specific targets of your market definition
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Understand and utilize the Elements of Growth Statistic to gain insight into the market dynamics behind the growth or decline of a particular category
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Understand and utilize the allocation statistics to examine a portion of a market's Sales and Prescriptions that are associated with a particular disease using the National Disease and Therapeutic Index™ (NDTI) audit
Audience
This course has been designed for market research analysts, data technicians, product managers, financial analysts, and others who need to analyze IMS market research audit data.
Prerequisites
You must first attend the Dataview 4.0 Building Queries course, as well as have worked with the Dataview tool for a minimum of six months. An overview knowledge of IMS pharmaceutical and PC literacy are required.
Course Information and Registration
Length: 1 day
Tuition: $785.00/person
Materials Included
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Participant manual
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Handouts
Please register by calling (973) 316-3898 or email us at training@us.imshealth.com.
