Course Description
This course teaches you how to use Dataview to obtain market research data from the IMS central mainframe system, and download it to a PC or LAN for manipulation and analysis.
This Course Will Enable You To:
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Recognize how Dataview can be used to facilitate market research
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Identify the two methods for accessing IMS data using Dataview
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Formulate and create report queries in response to market research questions
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Recognize several ways in which you can customize IMS data
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Calculate statistics within IMS data
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Save markets, columns, rows, and customizations for future queries
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Submit queries, both individually and via batch queuing to the IMS mainframe
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Submit databases electronically through File Express or CD-ROM delivery
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Download the query results to a PC and view report query results using Microsoft® Excel
Audience
This course has been designed for market research analysts, data technicians, product managers, and others who need to analyze IMS market research audit data. Recommended for clients that utilize the Dataview 4.0 Query Builder version.
Prerequisites
An overview knowledge of IMS pharmaceutical audits and PC literacy are required. You can gain an understanding of IMS information by attending the In Search of Solutions and/or Introduction to IMS Products & Services courses, or by completing the market research computer-based tutorials (CBTs), which are available upon request at time of registration.
Note: This course is scheduled in conjunction with Dataview™ Analyzer course, so you may attend the complete three-days of Dataview courses at one time. When registering, please indicate if you will be attending one or both Dataview classes.
Course Dates and Registration
Length: 2 days
Tuition: $1575.00/person
Materials Included
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Participant manual
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Handouts
To register, please call (973) 316-3898, or click on one of the following dates to register online.
Parsippany, NJ
Plymouth Meeting, PA
Note: This course is scheduled in conjunction with the Dataview Analyzer course, so you may attend the complete three-days of dataview courses at one time.
*Additional Note: This course can be taken as part of our one-week Market Research Accelerated Program at a discounted rate. By enrolling in this program, you will take this course in conjunction with the In Search of Solutions and Dataview™ Analyzer courses, all together in one week.
