Ensure that your sales and marketing staff understand and buy-in to your segmentation scheme.
Who should attend?
Senior Management, first-line managers, product managers, SFE team, sales representatives
Learning Objectives
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Discuss the segmentation scheme to the organization and ensures that everyone speaks the same language
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Generate buy-in from the sales force to the target list
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Ensure better coordination between sales, marketing and SFE departments
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Learn best practices in terms of segment design, segment strategies and sales force validation guidelines
Course Duration: 2 days
