Course Description
The IMS Therapy Forecaster is a Windows®-based forecasting tool that combines historical MIDAS® data, a variety of statistical forecasting models, and a researched collection of future events. The IMS Analogue Planner New Product System uses the experience of over 4,000 launched products as the basis of identifying benchmarks or "analogues" with similar attributes to produce a series of suggested penetration curves on new products. This fully interactive course will introduce you to the features and components of the IMS Therapy Forecaster and IMS Analogue Planner New Product software. You will also learn how to apply your own judgment and experience to produce standardized, realistic, fully documented, event-based forecasts.
This Course Will Enable You To:
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Create therapy class and product level forecasts
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Add your own data from a spreadsheet
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Run a statistical projection and make adjustments to it
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Select, add, and qualify events that might apply to the forecast
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Create an aggregate to produce a global or therapeutic franchise forecast
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Review your decisions in the Audit Trail
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Forecast the uptake of your new product by identifying marketed compounds that have similar attributes
Audience
This course has been designed for market research analysts, product managers, strategic planners, and anyone who will be producing market forecasts.
Prerequisites
An overview of knowledge IMS international audit data and familiarity with the Windows PC environment are required. You can gain an understanding of IMS international data by attending the Basics of International Data course. IMS Therapy Forecaster and IMS Analogue Planner New Product software should be installed at your company prior to attending this course.
Course Information and Registration
Location: Plymouth Meeting, PA
Length: 1 day
Tuition: $500.00/person
Materials Include
- Participant manual
- Handouts
To register, please call your IMS Client Service Analyst.
